By Robert Stuberg|
For years, businesses have used something called a S.W.O.T. Analysis to develop a strategic plan for achieving goals and objectives. I think it’s unfortunate that more people don’t use this same tool to help them achieve their personal goals and objectives.
The process couldn’t be more simple. All you have to do is answer four questions:
1. What are your strengths?
2. What are your weaknesses?
3. What are your opportunities?
4. What are your threats?
When we look at these questions on a personal level, we quickly see that they each have a very important emotional component. For example, your strengths generate the emotion of confidence while your weaknesses generate the emotion of inadequacy. Further, your opportunities generate the emotion of excitement while your threats generate the emotion of fear.
So the real purpose of doing a S.W.O.T. Analysis is to maximize your feelings of confidence and excitement while minimizing your feelings of inadequacy and fear. And while there are many tools to help you do this, the S.W.O.T. Analysis is one of the best.
There’s a FREE worksheet online that you can use to create you own S.W.O.T. Analysis. It takes just a few minutes to complete and yet the benefits will greatly exceed the small investment of time. In addition, you can get a FREE coaching session to discuss your S.W.O.T. Analysis to determine what it is showing you and what changes can make the most difference in your business and your life. Take a minute to fill out the worksheet and see what you discover. If this exercise is completed in the right way, you will literally feel more confidence and excitement while reducing the unwanted feelings of inadequacy and fear.
I’d love to have the opportunity to brainstorm your S.W.O.T. Analysis with you to see what we can uncover. Just one breakthrough idea can change everything! Remember, it’s always good to get an outside perspective to see if you are thinking as clearly as possible. Here is the link to the online S.W.O.T. Analysis and free coaching session if you are interested:
FREE ONLINE S.W.O.T. ANALYSIS